From June 17 to 20, a major event in the dairy industry, Dairy Rally 2025, took place in Azerbaijan, organized with the support of the country's Ministry of Agriculture. Participants of the industry tour visited leading farms, dairy plants, and agroparks, discussed market trends and prospects, and got acquainted with the dynamic development of Azerbaijan.
Route and Key Locations
Over four days, participants covered 1,505 km, visiting:
Dairy Plants:
- Milla Süd Emalı Zavodu (Baku)
- Azersun Süd Emalı Zavodu (Goychay)
- Atena Süd Zavodu (Agabeyli)
Farms and Agroparks:
- Yalama Agropark
- Shamakhi Agropark
- Gabala Agropark
Main Impressions
- Growth of the Dairy Industry
Azerbaijan is demonstrating rapid development in the sector:
- Infrastructure Investments: Modern farms, such as Yalama Agropark, work with highly productive cattle breeds (e.g., Jersey).
- Local Production: Plants, including Azersun and Atena, focus on natural raw materials without adulteration. For example, Atena Süd Zavodu processes 120–130 tons of milk per day and is awaiting the launch of new holdings' farms to increase volumes.
- Turkish Influence
- Equipment and Management: Turkish equipment is installed at enterprises (Azersun, Milla Süd), and Turkish specialists hold managerial positions.
- Product Lines:** Turkish brands and technologies are noticeable in the product range.
- National Products — The Foundation of the Market
Although classic UHT milk is also available, the bestsellers are traditional products:
- Ayran, katyk, dovga
- Regional cheeses
- Fermented drinks
Dairy Rally 2025 was an important milestone in the development of ML Group's business relations with Azerbaijani producers. During the event, we managed to:
- Establish direct contacts with the management of key enterprises: Azersun Holding, Atena Süd Zavodu, and Yalama Agropark
- Obtain samples of packaging materials for analysis and development of adapted solutions
- Agree to begin negotiations on the supply of packaging materials as early as July 2025
Azerbaijan has confirmed its status as a promising and dynamically developing market with special attention to product quality and modern technologies.
